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Hallmark Applications and Registrations

Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your most worthy business asset. There is a very common misconception that registering a company, purchasing the website names and registering for tax purposes provides you along with legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical procedures.

Questions often arise on whether to register a brand. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights unit the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from using your brand and potentially damaging the reputation of enterprise enterprise.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description of this business' offerings provides the legal specifics of protection. It is important that the range of merchandise and/or services that corporation produces is correctly classified into one of the 45 separate categories readily.

It is important to focus on that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that is already trading, or is proposing to trade, in Australia you should protect the company and business conception around australia too. Having rights towards brand, logo and product offerings in New Zealand does not mean that there are the same rights in Australia; a separate trademark status objected application must be typed.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a 'first to file' basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an 'opposition period', which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the most of trademark applications progress straight through to registration. Your trademark registration is approved, the business will receive certification and approval in order to the exclusive user for this specified trademark for all the different goods and services sent applications for under the application.